Google occupied with the authorship and gave content creators the opportunity to indicate that they posted something somewhere. The authors not only share the face of the content creator, but also appraise the content much better according to Google E-A-T standards. This is the criterion that Google uses to evaluate the quality of sites and to help Google provide users with sites they trust. The latest algorithm update which took place in March indicates that high-quality content creation has become more competitive than ever before, especially since Google provides traffic to less-known sites.

A short story by Google

Google authorship is a feature which appeared in Google search results for just over three years. The project allowed website authors to encourage them to identify themselves using the rel = „author” attribute on the links between the content page line and the author’s profile page. Shortly after the first authorship announcement, the Google+ social network was revealed. Google soon explained that linking rel = „author” to the author’s Google+ profile would be their primary means of verifying the author.

What exactly is authorship about?

Google authorship actually existed much longer in search results than most Google search display experiments. Google has invested a lot of resources in this, including a dedicated team. Although the Google search algorithm was built primarily on links, Google has always been looking for a various set of confirmatory signals which together ensure that the page is the best result for asked question by the user.

The author’s credibility and reputation makes sense as such as a signal, because it is something that real people can use to estimate the quality of a content page. Ultimately, the authorship mechanics proved too embarrassing to maintain. It depended on the readiness of individual authors and publishers to implement the code. However, authorship is now coming back to Google’s favor.

Some tips for authors

• Work hard at entering E-A-T directions
• Be active and responsive on social media.
• Search for interview options and online citation.
• Try to publish content related to your fields of expertise in well-rated, current publications.
• Ask the author’s biography in such publications to link to your social media accounts.
• Search Wikipedia page.

In an era of fake news, in which some of the most popular publishers, social platforms and creators are harassed by a scandal, Google’s inclusion of the content creator’s reputation in search quality rating guidelines is not accidental.

Now more than ever you need to work to prove credibility. The reputation of the people who create for you will be an increasingly important signal to establish your own reputation in Google’s society and search engine.

How authorship helps?

To determine how important it is for the author’s name to be included in your content, it’s worth checking to see if readers read the article with or without the given name.

Most readers would always choose the first, not the second, not only because the author is mentioned, but also because users would trust this article more, especially if the author is well-known and has expert knowledge of the article. The authors help determine that the site is an authority in this area, because both users and Google would identify the content of the site as reliable information written by a person with considerable specialist knowledge.

Establishing the author’s reputation is crucial when it comes to achieving Google E-A-T standards and strengthening online presence.

The authors not only give faces to your content, but also help create your website as a source of content that has knowledge, authority and credibility. With these tips, you can improve your reputation as an author while ensuring compliance with Google standards.