Verifying the usability of websites serves a key role in the process of conscious development of sites and apps (applications). Thanks to well-designed usability, the users will enjoy visiting your site and using your product; they will accomplish their goals, and thereby the business targets of your company.
As users, we are constantly analyzing and evaluating applications (apps), which we come by every day. The experience gathered through these tests is then applied in our own products. This helps us not only enforce efficient design models, but also lets us know why and how to do it.
Tests with users are the most efficient method to achieve proper usability optimization. Depending on the needs, we complete them in our own laboratory, or remotely – thanks based on with numerous testers across Poland.
Our process includes:
- initial meeting with client and thorough project walkthrough
- tests performed by our experts and data analysis
- user recruitment (corresponding to your target group)
- preparing the test scenarios
- conducting of the study
- detailed report which includes recommendations for changes
Thanks to this service you will get to know how the users manage on your website, you will receive their comments and suggestions, submitted during the study, and you will receive a full report pointing precisely to these areas of your application, which need optimization. On your request we can also implement the recommendations of the report.
The usability of websites or apps can be measured only in correlation to the dedicated device, which the user is operating. A well-designed product on your laptop can convert less efficiently when viewed on a tablet or phone. With the change of the device, there is a change in user behavior, a shift in the way he navigates and the scope of his patience. Often it turns out that the barrier is not created by the lack of ideas, but the limitations of technology, which we use to design a website.
If we additionally multiply these difficulties with the ever-growing amount of devices, each with their respective display resolutions and other technological parameters, we will soon come to the conclusion that our “ideally designed responsive site” does not meet the standards of specific devices, browsers or users.
In order to find a solution we have built our own testing laboratory, which includes popular models of smartphones, laptops and tablets. We will help you test your html layouts on the devices you suggest, and the results will be handed to you in a detailed report. If you wish we can also implement the recommendations listed in the report.
Competition’s usability testing
If you are lacking ideas for making your product better, it’s time to take a more careful look at your competition. By getting to know the flaws and advantages of solutions in your branch, you will gain access to unique knowledge about preferences of potential clients, and it will enable you to establish new areas of development.
This testing format is analogous to tests with users. The difference is the subject of the study and the lack of data form the analytical system, to which we don’t have access in this situation.
Find out how users deal with handling your rival’s products and get their feedback during the test study. Included in the report you will find not only the flaws and qualities of the tested app, but also a correlation to your own product, with recommendations for a better, more effective approach.