An effective website completes the business goals of a company In the case of online shops, the goal will be to facilitate sales of product, or increase the newsletter sign-up rates. Websites should concentrate on mechanisms which stimulate user’s engagement, convince him to speak up more often on forum, or travel deeper through subpages during one visit. Every business needs committed clients.
Each conversion (user’s completion of a given business goal) means profit for your company, that’s why even a slight spike in the conversion rate can effect in a significant increase of sales!
Sales path optimization
When you are facing a decrease in sales, you should never seek the remedy in launching a new website. Rather than that, concentrate on optimizing your already existing site. It often turns out that the real potential of an on-line shop is blocked by minor errors, which successfully prevent the customer from committing to a purchase decision. Sometimes in order to fix it, a few weeks are enough to do so.
While optimizing the purchase path, we will carefully analyze all the pages that the user needs visit to become your client. Next comes the design and implementation (utilizing A/B tests) of solutions, which will expedite this process. Thanks to this you will get more clients and purchase inquiries from your website.
Landing page optimization
Landing pages react gracefully to optimization, because they have a well-defined goal. Their aim is to acquire leads or capture traffic and redirect it to a defined destination along the purchase path.
By optimizing the existing sites we are able to guarantee increased conversions. By using A/B tests or PPC campaigns we will define the landing page version, which will provide most conversions – even if your marketing campaign hasn’t started yet. This will make your ROI grow even bigger!